Planning and executing events is one of the most rewarding and logistically demanding businesses a small company can be in. This category covers the SMB world of events and celebrations: independent wedding planners, small event management firms, boutique catering companies, entertainment providers, and specialty vendors who collectively make celebrations happen. Stories are deeply practical about the economics of the events business: deposits, vendor relationships, cancellation policies, and the challenge of pricing services that are purchased once but expected to be perfect. You’ll read from event planners who built referral-driven businesses, catering companies that scaled by specializing, and celebration service entrepreneurs who navigated the pandemic era and came out the other side with stronger businesses and a deeper appreciation for what they do.
